Future of Fresh Bakery LIVE: Driving Dessert Sales with Icing Choices

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DETAILS

Explore proven strategies to increase dessert sales by tapping into consumer icing preferences. In this engaging session, Kim Behzadi, Product Manager of Bettercreme at Rich Products, and Dave Desena, Technical Counselor Lead, share insights from a recent sensory study that highlights how consumers perceive buttercreme and whipped icing—and why both play unique and valuable roles in the Fresh Bakery.

Hear directly from consumers about what they love about each icing style, and learn how to apply these insights to tailor your offerings, enhance customer satisfaction, and unlock new growth opportunities in your bakery.

    1. Icing Preference PT. 1

    2. Icing Preference PT. 2

    1. Icing Preferences Deck

Time

20 Mins

Live Event

September 2025

Lessons

2

Focus

Live Webinar, In Store Bakery, Bettercreme, Buttercreme, Icing Preferences, Insights, Trends

Learning Highlights

  • Bettercreme Preferences

  • Buttercreme Preferences

  • How adding diverse Icing Preferences adds value to your bakery

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